"Israeli House NET" represents a new methodology in public diplomacy (hasbara) that enables optimal and effective hasbara and the means of building bilateral bridges.
The idea arose in 2012 due to the attitude towards Israel in the United Nations by its founder, Itsik Moshe, who was the first representative of the Jewish Agency in the USSR.
It was decided to create a pilot plan in Georgia with the participation of Israeli parliamentarians, public opinion leaders and international organizations. After the pilot plan, the goal is to establish a hundred representative offices, the ideological spirit of which will come from Jerusalem, without financial support from the Israeli government.
To implement all this, the Israeli House cooperates with: WZO, EAI, GIL & AEPJ under auspices of the Council of Europe.
Although the central idea of the Israeli House is to represent the real Israel, the hasbara, the pilot project showed us that the representation of the real Israel made it easier for other countries to establish bilateral ties.